Description Why Choose a Braided Jute Runner? 1. The Golden Fibre Heritage Jute is a bast fibre taken from the stem of the plant. It is known for its soft sheen and natural texture. Our braided jute feels softer underfoot than many other natural fibres, which makes it a good choice for bedrooms, hallways and other living spaces. 2. Sustainable and Eco Friendly Decor Jute is a renewable and biodegradable natural fibre. It grows quickly and is widely chosen by people who want more natural materials in the home. Choosing a jute runner is a simple way to bring in texture while reducing reliance on synthetic materials. 3. Ethically Crafted and Quality Assured Each piece in the Emily’s House London collection is checked by hand for quality. We inspect the weave, clean the fibres and check for loose ends before dispatch, so your rug arrives in good condition and ready to use. Styling Your 70 x 250 cm Runner The fine braid gives this runner a balanced look that works well in different spaces: Hallways and entryways: The low 1 cm profile suits most door clearances and helps soften wood or stone floors. Bedrooms: Place it beside the bed for a softer feel underfoot first thing in the morning. Kitchens: The durable flatweave works well in kitchen walkways and its natural tones help disguise everyday dust. Tip: We recommend using a non slip rug underlay on wood, tile or laminate floors to reduce movement and help protect the natural fibres. Care, Maintenance and Pet Safety Is jute pet friendly? Yes. Jute is a natural fibre that is non toxic and low shedding, so it is often a practical choice for homes with pets. How to clean your jute runner: Avoid moisture: Natural fibres absorb water, so blot spills straight away with a dry cloth and do not rub. Vacuuming: Use a low suction setting without a beater bar to help protect the braid. Sprouts: Small loose fibre ends can appear over time. Trim them carefully with scissors rather than pulling them. Rotation: Rotate your runner every 6 months for more even wear and sun exposure. Delivery and Returns In stock: Dispatched within 5 working days via UPS. Shipping: Flat rate UK shipping. Personalised quotes are available for international orders at checkout. Returns: Returns are accepted within 2 days of receipt for stock items that are unused and in original packaging. Bespoke and made to order sizes are non refundable. Discover the Emily’s House Difference Our Braided Jute Runner brings together Indian craftsmanship and careful quality checks from our London boutique. It is a simple way to add warmth, texture and natural character to your home. See all our large selection of Jute Rugs!