Description Handwoven Heritage and Natural Craftsmanship This Braided Jute Runner Rug reflects the long-standing weaving traditions of Indian artisans who have perfected the art of handcrafting with natural fibres. Woven by hand on traditional looms, it shows the quiet precision and strength of genuine craftsmanship. Each runner is made from 100% jute, a plant-based fibre known for its durability and earthy texture. The result is a rug that captures the warmth and simplicity of natural living while remaining practical for everyday use. Every piece in the Emily’s House London collection is inspected for quality before it leaves the workshop. This runner has been checked for weave consistency, cleaned, and rolled carefully so it arrives ready for your home. Buying a Braided Jute Runner Rug from Emily’s House London means choosing a product that has been created with care, authenticity, and respect for traditional handweaving. Design and Texture This rug features a fine, even braid that runs widthways across the surface, creating a smooth and balanced appearance. The turned edges give a neat, structured finish, while the natural blonde tone adds warmth without overpowering your space. Each fibre catches the light slightly differently, giving the runner a gentle, organic sheen that highlights its handmade origin. Slim in profile at around 1cm thick, the runner is designed for both comfort and practicality. Its reversible weave offers flexibility for placement and allows even wear over time. Every strand of jute is tightly braided, offering a resilient surface suitable for high-traffic areas. Styling Ideas for Your Home The natural tone and understated braid make this Braided Jute Runner Rug ideal for hallways, entryways, or bedroom spaces where subtle texture is preferred over pattern. Hallway: Place it along a narrow corridor to soften hard flooring and introduce natural warmth underfoot. Entryway: Its organic look complements stone, tile, or wood, creating a calm first impression as guests enter. Bedroom or Landing: The runner adds gentle texture beside the bed or across a landing, offering visual balance and comfort. Although this rug has enough weight to stay in place, Emily’s House London recommends using non-slip rug underlay on wood, tile, or laminate flooring. Underlay prevents movement, adds cushioning, and helps the rug last longer. Sustainability and Ethical Production Jute is one of the most sustainable natural fibres available. It grows quickly with minimal water, requires no pesticides, and is fully biodegradable. Choosing a Braided Jute Runner Rug supports a renewable material that is both environmentally conscious and timeless in design. Every rug is produced in workshops that follow International Labour Organisation standards. Emily’s House feels strongly that artisans should receive fair wages and work in safe conditions. Supporting these workshops helps preserve traditional weaving techniques while promoting ethical production across generations. Care and Maintenance With simple care, your jute runner will maintain its texture and colour for years to come. Vacuum on a low suction setting, avoiding the use of a beater bar. Rotate occasionally to promote even wear and fade distribution. For spills, blot gently with a clean, dry cloth without rubbing. Keep away from damp or humid areas to prevent fibre weakening. Trim or tuck in any loose fibres that may appear as part of natural wear. As with all plant-fibre rugs, light shedding is normal during the first few months and will settle with regular use. Avoid wet cleaning or steam treatments, which can damage the natural fibres. Compare Our Jute Weaves If you’re unsure which texture best suits your home, explore our full jute collection to compare thin, semi-thick, and thick weaves. Each has its own unique look and feel, helping you choose the right balance of softness, structure, and texture for your space. Delivery and Returns This Braided Jute Runner Rug is available in stock and will be dispatched within five working days via UPS. UK delivery is charged at a flat rate. For overseas customers, please select the ‘request a quote’ option at checkout to receive a personalised shipping cost before completing your order. Returns are accepted within two days of receipt for stock items, provided the rug is unused and in its original packaging. Buyers are responsible for return postage. Bespoke made-to-order runners are non-refundable, with a standard lead time of around three months. Why Choose This Braided Jute Runner Rug This runner combines natural materials, timeless design, and expert craftsmanship in a size that works perfectly for narrow spaces. The fine braid, soft blonde tone, and ethical handweaving make it more than a floor covering; it is a lasting expression of simplicity and sustainability. By choosing an authentic handmade rug from Emily’s House London, you bring warmth, integrity, and the quiet beauty of traditional craftsmanship into your home. Product Details Size: 70x200cm Thickness: Approx. 1cm Material: 100% natural jute fibre Construction: Thin braided handwoven weave Colour: Natural blonde tone Edges: Turned finish Reversible: Yes, same weave both sides Origin: Handmade in India